The Truth About Superfoods

Jane Arlow • June 5, 2020

Spoiler Alert! There's no such thing!

Even in my “day job” (or as Mr A refers to it my “proper job”), I still get to focus on health and well being as the lead for our group Health & Wellness program. And, as I work for a food company, I also have the benefit of access to our nutrition team. 

We’ve recently run a couple of myth-busting workshops to give our colleagues the scoop on all those myths about food. And, following on from my last blog on the myth of the saggy belly, I’d love to share a couple of those with you.

Myth 1 – Organic food is better/ healthier for you and more sustainable for the environment.
Estimates indicate that the organic food industry in Europe had a retail sales value of over €29 billion in 2015 and that consumer perception is that organic is better for you.

Organic food is the product of a farming system that avoids the use of man-made fertilisers, pesticides; growth regulators and livestock feed additives. Irradiation and the use of genetically modified organisms (GMOs) or products produced from or by GMOs are generally prohibited by organic legislation. 

Organic agriculture is a systems approach to production that is working towards environmentally, socially and economically sustainable production. Instead, the agricultural systems rely on crop rotation, animal and plant manures, some hand weeding and biological pest control.

But is it better for you? 

There is no evidence that eating organic foods makes a significant positive difference to your health in comparison to non-organic foods. A review of over 150 studies analysing organic foods concluded that there is no significant difference between the nutrient contents of organic foods compared to conventional foods. 

BUSTED! Organic food is NOT healthier!

There are arguments that it might even be less sustainable than conventional farming because organic farming produces a significantly lower yield than conventional farming for the same land space. 

Myth 2 – “Superfoods”

Ah, another “superfood” story. They’re right up there with my favourite “melt belly fat with this exercise” stories!!

The term ‘superfoods’ has been popularised by the media, implying particular foods have ‘super’ properties including anti-aging, weight loss and cancer prevention or even curing cancer (a particularly insidious set of claims imho!). 

Foods that have been implied as 'superfoods' include:
• Blueberries
• Green Tea
• Chia Seeds 
• Kale

BUSTED! “Superfoods” do not exist!

No single food can eliminate disease risk despite all other genetic and environmental factors. 

Using this term is unsubstantiated, irresponsible and banned in the EU (yeah OK, we're not a member anymore, but still). 

So, yes, please go ahead and eat the blueberries, kale AND the chia seeds, but don't forget that everything you eat matters. The true key to a healthy diet is variety & balance. 


Inflammaging is like a fire burning in your body and brain
By Jane Arlow January 26, 2026
Worried about how old you look? Instead consider that there's more to ageing than wrinkles. Chronic low-level inflammation is the thing you should be worried about.
Why the basics will always be better than gimmicks
By Jane Arlow January 12, 2026
Ignore all those "miraculous" programs and products. What matters is what you do consistently
Its not your imagination - the cold is bad for your joints
By Jane Arlow January 12, 2026
It's not your imagination!
Blue Monday is the saddest day of the year
By Jane Arlow January 12, 2026
How can you make the saddest day of the year feel that little bit less sad?
By Jane Arlow December 8, 2025
(I'm not talking slips and falls here!)
Squats are your best friend
By Jane Arlow December 8, 2025
AKA What have squats ever done for us?
The truth about habits and why they matter
By Jane Arlow December 8, 2025
Have you checked yours recently?
Don't let winter get you down
By Jane Arlow December 8, 2025
Try this instead
Why movement's good for your brain
By Jane Arlow October 27, 2025
Because movement really is medicine for your brain
How to have a great poo
By Jane Arlow October 23, 2025
And not just because it feels great!